Think Different, Sound Different. Why Your Brand Needs an Audio Strategy (Now!)

Forget the noise, embrace the voice! Audio content is booming, and brands that tap into its power can forge deeper connections, reach wider audiences, and future-proof their strategy. From captivating podcasts to accessible explainers, experiment with audio formats and watch your brand rise above the din.

2/8/20241 min read

Audio Content is Exploding

𝗔𝘂𝗱𝗶𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗲𝘅𝗽𝗹𝗼𝗱𝗶𝗻𝗴 (3 in 4 global internet users engage with audio content weekly), but most brands haven't tapped its potential. Dive in now to stand out, connect deeper, and future-proof your reach. Here's how...

𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆: 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗮𝗿𝗲 𝗮 $𝟰𝟮.𝟮 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. The same is happening with audiobooks, voice assistants, and audio-based social media. Consumers are craving engaging, convenient, and immersive experiences, and audio delivers in spades.

Why it matters

  • 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗱𝗲𝗳𝗶𝗰𝗶𝘁? 𝗡𝗼𝘁 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗼. People can multitask while listening, perfect for busy professionals (70% of voice searches are mobile!) and on-the-go audiences.

  • 𝗗𝗲𝗲𝗽𝗲𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀, 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗯𝗼𝗻𝗱𝘀. The human voice builds trust and intimacy like no other medium. Imagine the impact of your CEO sharing an inspiring message directly through their ears.

  • 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿. Audio unlocks content for visually impaired individuals and caters to diverse learning styles (57% prefer learning through audio!). Be inclusive and reach a wider audience.

  • 𝗙𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.Voice search and smart speakers are on the rise (51.2% US ownership!). Be ready with optimized audio content for the coming wave.

Actionable insights

  • 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗳𝗼𝗿𝗺𝗮𝘁𝘀: Podcasts, audiobooks, live audio events, even internal voice notes for team updates. The possibilities are endless!

  • 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Transform blog posts into narrated explainers or turn presentations into captivating audio guides.

  • 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗼 𝗽𝗿𝗼𝘀:Invest in quality sound design and engaging storytellers to elevate your message.

  • 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗶𝘁𝗲𝗿𝗮𝘁𝗲: Track downloads, engagement, and sentiment to see what resonates and refine your approach.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 𝗔𝘂𝗱𝗶𝗼 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗿𝗲𝗻𝗱, it's a powerful tool for deeper connection and future-proof communication. Start exploring its potential today and watch your brand's voice rise above the noise.

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